Pick Our Brains
When building a precise message, don’t waffle.
Just say it.
Not good: You may have heard about our bridge building.
Good: We build bridges.
Not good: Let us know if we can do anything for you.
Good: Need help? Call us now.
Not good: Our company ranks among the ten best local widget layers.
Good: Many companies lay widgets in this area. You
may not call us first, but you will hire us first.
Not good: Our giant holiday sale begins
tomorrow at 6 AM.
Good: Come buy great furniture on sale tomorrow beginning at 6 AM.
And one of our own personal favorites:
Not good: 100% Grated Parmesan Cheese
Good: Grated 100% Parmesan Cheese
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